SEO, or search engine optimization, is a tricky thing to master. At the same time, it is vital to the success of your website. If you don’t have some solid foundation of search engine optimization in the framework of your site, it’s going to be incredibly hard to bring in as many visitors as you likely want. Making any living off of your site will also be quite a bit harder.
Of course, there are a lot of tips and tricks circling the internet meant to give people a shortcut to SEO success. It’s one of the most sought after topics when it comes to building websites. A lot of the information is misleading, however, and possibly even written by people that might not know what they’re talking about. Some think that people even leak misguided info on purpose to make sure as many other websites as possible are going to fail. Conspiracy theories aside, it seems appropriate to fight back against the wealth of nonsense that’s circulating out there. To get you started on the right foot, here are the top 3 SEO myths that you should avoid.
1 – Outgoing Links Are All That Matter
A lot of people think that all they need to do to grab the attention of Google is to include a ton of links to other websites. This can easily be seen as spam, however, especially if the links aren’t included in a natural manner. Anything you link to must have a direct purpose that relates to the content it’s being linked from. Also, internal links where you make sure to point visitors to other parts of your site are just as important, if not more so!
2 – Keyword Stuffing Means More Hits
This is one of the first mistakes a lot of webmasters make early on. The general thought is that the more keywords you happen to have on your page, the more likely it will be for Google to send tons of traffic from different searches your way. In fact, the opposite is true. The algorithm that gauges the merit of different websites versus its content and whatever people are searching for will immediately deem your site complete spam if all you’re doing is emptily throwing keywords out there. You have to focus on just a few. The fewer, the better.
3 – Buying Traffic Puts You Ahead
There are plenty of services out there where you can buy traffic for your website, as well as followers, likes, and subscriptions across a multitude of social media platforms. While you might see a boost in your numbers, it’s ultimately immensely empty. Time spent on a website is just as important as the hits, and it’s going to look quite bad for your ranking if you’re getting tons of visitors that click away almost immediately. Building up your audience naturally is the way to go.